How do I connect an Instagram Business Account with Antler App?

When you connect your Instagram business account with Antler App, you get access to multiple insights and analytics such as reach, impressions, demographics, and other salient metrics, that help monitor your Instagram campaign.In this guide, we will learn how to connect your Instagram business account with the Antler App.

Before you start, make sure that:

1. Your Instagram business account is connected to a Facebook page. If not, learn more about how to link accounts here.

   

2. You have an admin role on the Facebook page to which you want your Instagram business account to be connected. Check your role status by going on the associated Facebook page, then click on Settings > Page Roles.

   

3. Make sure that the correct Facebook page is connected to your Instagram business account. To check this, go to your Facebook account and switch to the relevant business page you want. Once you are on the page, go to the profile page by clicking on your profile picture. When the profile page opens up, select the "Manage" button which will take you to the Professional dashboard. Once there, find "Linked Accounts" on the left menu bar and click on it. Now you will be able to see the Instagram pages connected to this Facebook page.

   

   After checking these 3 prerequisites, you can move on to the step-by-step guide of connecting your Instagram business account with Antler App.

4. Log into your Antler App account.

5. Click on Accounts > Connect Account from the sidebar menu. Now you will see a tile view of multiple social media platforms that you can connect with the Antler App. Scroll down to Instagram. Here you will see two options for connecting your Instagram account.

   

   Connect Personal: By clicking on this option you can connect any type of Instagram account, personal or business, without going through any authentication. Connection through this option only allows you to receive a reminder from Antler App to post on Instagram at a scheduled time.

   Connect Business: Click on this option to connect only your Instagram business account with Antler App. Connection through this option allows you to not only get a reminder for a scheduled post but also the analytics of your Instagram account.

   So click on the “Connect Business” button.

6. You will be directed to a Facebook login page. Enter your requested credentials here.

   

   Now you will be redirected to the Connect profile page on Antler App to choose the Instagram business accounts you want to connect. Here you will find 2 different sections:

   Select Profile: In this section, you will see all the Instagram business profiles associated with your chosen Facebook account. Here you can choose a single or multiple Instagram account to connect with Antler App.

   Add to Groups: This section will show you the list of all the groups you have created in your Antler App account. Here you can select any group in which you want to add your above-chosen Instagram business account.

   

7. In the top right corner, click on the “Connect Account” button.

   In case you have unauthenticated Instagram business profiles already connected to your Antler App account (through the ‘Connect Personal’ button), Antler App will automatically find the duplicates when you try to connect them via the ‘Connect Business’ button.

8. As soon as you click on Connect Account, your selected accounts will get connected with Antler App, and you will redirect to the Manage Account page where you can set up a schedule at the account level. Please refer to the screenshot given below:

   

9. Congratulations, your Instagram business account is all set up. Now you can easily see the insights from Instagram analytics.

How do I make changes to connected accounts?

Antler App makes it very easy for you to manage your accounts and all your sharing activities.

To manage your connected accounts,

1. Log into your Antler App account.

2. Click on 'Accounts' > Manage Accounts from the sidebar menu.

From the Manage Accounts, you have the option to change or add a new Team Member or Client for multiple accounts. You can also change the schedule, edit groups, edit URL Shortener, and delete or reconnect each individual account.

Check out this quick overview on how to connect and manage accounts on Antler App:

To change or add a new Team Member

1. Select one account or multiple accounts that you want to assign to a Team Member and click on Add Team Members button.

   

2. From the pop-up window, you can search and choose the team member you wish to assign to the accounts. Please note that the team member will be assigned the same role for all the accounts they are assigned to.

   

3. Click save to change your access.

   

To add time schedules to your accounts

1. Navigate to the Account name. Click on the account you want to make changes to.

2. Change time slots by removing the existing schedule and adding days and times per your requirements.

   

3. Click on the 'Save' button given on the top right.

How do I delete a connected account?

1. Navigate to the account you want to delete. Click on the "Options" icon > 'Delete' icon.

   

2. A window appears asking for confirmation. Click on ‘Delete’.

   

   Note: All queued posts associated with the account will also be deleted.

How do I reconnect my account?

Has your social media account been disconnected from the Antler App?

- When you change your password for a particular social media account, your access token expires automatically. Hence, you must reconnect your account.

- Some sites such as Facebook allow us to share content on your account for 60 days only. After that, you'll need to reconnect your account.

To reconnect your account

1. Accounts that need reconnecting will show an error message. Select the account you want to reconnect and click on the 'Reconnect' button.

   

2. This should take you to the social media site to reconfirm the password. Once you’ve done this, you are all set.

   Note: Sometimes due to some error with your post, you require to force reconnect your account though it's not showing the red reconnect button given above. In that case, click on the name of the account or Edit icon, and hit on the Reconnect button showing in the screen given below:

   

How do I connect an account in Antler App?

To get started with Antler App, you will need to at least connect one social media account.

You can connect multiple accounts with Antler App. The number of accounts you can connect depends on the plan you have chosen.

How do I connect a Profile, Page or Group?

1. Log into your Antler App account.

2. Click on Accounts > Connect Account from the sidebar menu.

3. This screen will show you the different profiles, pages, and accounts you can connect to your Antler App Dashboard. Click on the appropriate link based on the account you want to connect to. For example, if you want to connect a new LinkedIn profile, click on Connect Profile, in the LinkedIn menu.

   

4. You will now have to go through each platform’s authentication process. Enter your credentials and ensure to allow all the required access. To connect your Business page or group, select the pages and groups you want to connect from your account. Remember to accept all the permission alerts prompted. Antler App requires complete access to publish content, get analytics, and manage Inbox from your Pages.

5. You'll be redirected to the Antler App with your account, page, or group connected.

6. As soon as you click on Connect Account, your selected accounts will get connected with Antler App, and you will redirect to the Manage Account page where you can set up a schedule at the account level. Please refer to the screenshot given below:

   

Note:

Take care of following when you connect Facebook Page and Instagram Business Profile

• Antler App allows you to connect Facebook Pages and Instagram Business Profile only if you are an Admin or Editor of those Pages. If your accounts are disabled on the Connect Account Page, please check your Role on that Page. Ask the Admin or the Owner of the Page to provide you with the right role, i.e Admin or Editor.

• It is not possible to connect a Facebook Page if you are a "Page Admin" through inheritance from a parent page. To find out, visit your Facebook Page and click Settings at the top right, followed by Page Roles on the left-hand side. If you see yourself listed under a section labelled "Admin (inherited from parent page)", then, unfortunately, you will not be able to authorize the connection between the Facebook Page and Antler App.

• When connecting a Facebook Group, you will be required to authorize it with Antler App.

• To connect Instagram Business Profile, you need to make sure it's converted into a business profile and linked to any Facebook page to which you have Admin or the Editor access.

• While connecting a Facebook Page, Group or Instagram Business Profile from Antler App, Facebook will ask for certain permissions to publish and manage content on your behalf. Please provide all the permissions for Antler App to smoothly manage your accounts without any interruption.

Note:

• When connecting your Google Business Profile locations, 'Location Groups' refer to the groups of locations you created when creating your Google Business Profile account. Locations that aren't a part of any group will appear in the 'Ungroup location'. To learn more, go through this help document.

• If you see a 'lock' icon with your locations, hover the mouse on the lock icon, and you'll find one of the following messages:

  • Verification Pending You can connect a Google Business Profile location with Antler App only after you have verified it. To learn more, go through this help document.

  • Local Post API is disabled for this location. This error is due to a limitation added in the Google Business Profile API where a business or brand with over 10 locations cannot use the post feature through the 3rd party tool like Antler App. This also means that Antler App cannot fetch any post data from GBP. There's nothing we can do as the limitation is from the API itself. To learn more go through the Google FAQs section.

How do I create a CSV file for bulk scheduling?

To schedule posts in bulk, you can use our Bulk Schedule feature. For that, you would need to create a CSV file in a proper format. You can manually create many posts using the Antler App, like a Link Post, Image Post, GIF Post, Video Post, or Carousel Post. But through Bulk Schedule, you can create Link and Image Posts only.

A Link Post is the one wherein you include a link in your post but doesn't select/upload an image. In a link post, we get the title, image, and description along with the post content.

An Image Post is the one where you select/upload one or multiple images to go along with your post. You can also include the web link along with the post content, but the image you selected will be shown when your post gets published.

Follow these steps to create a CSV file:

Note: You can download a sample CSV.

If it's a Link Post:



• 1st Column: Type your post content/description with the post URL

• 2nd Column: It must be empty.

• 3rd Column: Enter a date and time you want to schedule the post for. If you're going to schedule the posts according to the time slots you have already set, leave it blank.

  Note: You can choose any date and time format as mentioned in Your Profile > Date and Time

• 4th Column: Enter the unique Account ID of the social media account you want the content to be published from. You can get the unique account ID from the Accounts >> Manage Account page.

If you want to share your post as an Image Post:

• 1st Column: Type your post content/description with the post URL (From where we'll get the image preview).

• 2nd Column: Add the URL of one or multiple images. Ensure you add image URLs and not a web page URL. The image URL should be a public image URL i.e when you open it in a browser, it should open an image only and not the website.

  Note: To accept multiple images, the images added in the second column of CSV must be separated by the delimiter “;” semicolon.

• 3rd Column: Enter a date and time you want to schedule the post for. If you're going to schedule the posts according to the time slots you have already set, leave it blank.

  Note: You can choose any date and time format as mentioned in Your Profile > Date and Time

• 4th Column: Enter the unique Account ID of the social media account you want the content to be published from. You can get the unique account ID from the Accounts >> Manage Account page.

How to save a CSV file?

Now, if the file is created in excel, go to the top left corner and click on “Save as”, now press on “Save as type” dropdown box and choose “ CSV ( comma delimited)”.

Your CSV file is ready!

Can I save posts as drafts?

We understand that, at times, you like to draft your posts and then revisit them later or share them with your team members to get their input for effective collaboration. This practice will help you avoid errors. Also, you might find a nice piece of content and wish to save it for later.

Hence, Antler App provides you with an option to save posts as drafts.

Create and Save Posts as Drafts

Follow these steps to save posts as drafts:

• Log into your Antler App account.

• Click on 'Posts' -> Create Post.

• Create a post in the text box provided.

• Click on the 'Save As Draft' button which is beside the 'Add to Queue' button.

  

  Now, your saved post will appear in 'Drafts'.

Alternatively, your Post Composer is collapsible. This means that you can minimize the pop-up and revisit your current draft at any point.

Save Drafts with Dates

While creating and saving a piece of content as a draft, you can save it with a date and time. This will not only allow you to plan your content better but also allow you to see all your content, including all queued and published posts, along with drafts in the calendar view.

From the calendar, you can drag and drop your content cards easily from one date or time to another, edit them, and schedule and reschedule them to be published. For drafts visible on the calendar, you can open them and schedule them to be published on the date and time you have saved them with or at another time slot of your choosing.

You can differentiate between posts and drafts in the calendar view with the help of a “Draft” badge, which can be seen on drafts but not on posts.



Let's see how you can add date and time to your drafts

1. Log into your Antler App account.

2. Click on 'Posts' -> Create Post.

3. Create a post in the text box provided.

   

4. Now go to the button “Save as Draft” and click on the dropdown, which will show you the option of “Save Draft with Date.”

   Note: Among the two options, Save as Draft and Save Draft with Date, the one you select for saving your draft will be set as the default option for that button. The next time you go to save your draft, the default option that you used the last time will be visible on the button as the first option.

5. Click on the “Save Draft with Date” and, pick the date and time, and “Save” the draft with them.

   

   Your draft is now saved with the date and time you have chosen.

6. To see the draft with the time and date, you can go to Posts >> Drafts. Here, you will be able to see the draft, with or without dates assigned.

   

   To access the Calendar view, go to Posts >> Calendar.

   Here, you will be able to see queued posts, published posts, and drafts with dates and times added to them with a “Draft” badge on them.

   

   There are filters available on the calendar that can help you see posts based on their STATUS including Queued, Delivered, and Draft.

   

   Note: Drafts without dates assigned to them cannot be seen on the content calendar.

What do dates on drafts mean?

Saving drafts with or without dates is completely the users’ choice. Both options are available. However, since saving drafts with dates makes them visible on the content calendar, taking them into account while planning your content for the upcoming week or month becomes easier.

However, these dates are just placeholders. No draft will be published automatically on the date assigned to it. A draft will only be queued to be published as a post when the user goes to the draft and clicks on one of the scheduling options.

Other than being on the calendar, drafts with dates behave exactly like drafts without dates. You can as easily change or remove dates on a draft. Here’s how:

1. Go to Posts >> Drafts or find the draft in the Calendar.

2. In the Drafts list, click on the time stamp to change it.

   

   In the calendar view, clicking on the draft card will open it, and you can click on the dates to change it.

   

3. To delete the dates, click on the Edit icon on the draft card to open it in full view.

   

4. Now click on the time button or on the Update Draft with Date to open the time picker

   

5. At the bottom of the pop-up, there is a Remove button. To remove the dates, click on that button.

   

   Now this draft will not be visible on the calendar, but it still will be present on the Drafts list.

Manage and Schedule your Draft Posts

You can manage all your Draft posts in the 'Drafts' tab.

1. Click on 'Posts' -> Create Posts.

2. Click on the 'Drafts' tab beside the 'Create Post' tab.

   

3. You'll see a list of all of your saved posts.

4. You can edit/schedule the draft by clicking on the pen icon.

   

5. Once you click on the icon, you can edit the content and then select the account from which you want to publish the post.

6. Click on the 'Add to Queue' button or other scheduling options from the drop-down to schedule your saved post.

   

   If you wish to delete a draft, find it in the 'Drafts' tab and click on the trash can icon. You can also delete drafts together by selecting the checkboxes on the left and then clicking on the 'Delete' button.

Save Feed Content as a Draft

Say you are browsing through the feed. You find a nice post, but you don't feel like publishing or scheduling it just yet. Don't worry!

You can save posts as drafts from the feed. Here’s how:

1. Log into your Antler App account.

2. Click on 'Feed' from the side panel.

3. If you want to save a post as a draft from your Feed Content, click on ' Feed Content.'

4. Now click on the 'Edit Post' button for the post you wish to save.

   

5. You can edit the content if you want. Click on the 'Save as Draft' button beside the 'Add to Queue' button at the bottom of the text box, and your FeedContent post will be saved as a draft.

   

   Save posts as drafts with Antler App - so you don't feel forced to schedule or share something that you aren't sure about.

If you want to make any edits to the content or publishing dates to the post you have already drafted or scheduled, you can do it either from the 'Manage Posts' tab or from the Calendar. We'll walk you through both routes. Let's check out a quick overview of how you can manage all your posts in Antler App:

First, let's see how to do it from 'Manage Post.' When you go to Manage Posts page, you will get the list view of all types of posts under separate tabs. These contain tabs like Queued posts, Unscheduled, Error, Delivered and Pending Approval.

Edit a Queued Post:

1. Find the post you wish to edit and click on the 'Edit' icon, as shown below.

   

2. An 'Edit Post' pop-up will appear.

   

3. Here you can make changes to the content of the post, i.e., text and attachments (images, video, GIF).

4. After you're done editing, click on the 'Update' button to save your changes.

To 'Copy' or 'Duplicate' posts from one account to another

If you have created and scheduled posts for certain accounts which you want to schedule for other accounts as well, you can do it in two ways using the functions in the Manage Post menu.

Copy a Post

1. Go to 'Queued Posts.'

2. You’ll find the Duplicate button when you hover over each queued post.

   

3. Click on the button to edit and reschedule it again to the platform of your choice.

Copy Multiple Posts

1. From the list of all the scheduled posts, select the ones you want to copy one by one by checking the box on their left side.

2. You can select multiple posts at a time. Just click on the 'Select All' checkbox to select all the posts in the queue.

3. Click on the 'Copy To' button and select the accounts you want to copy these posts to.

4. Note that the copied posts will have the same time schedule as they were set for in the queue.

   

Re-share a Post once it is Published

If you want to share a post that has been published once again, you have to go from the 'Queued Posts' tab to the 'Delivered' tab. This tab contains all the posts which have already been shared in the past 85-90 days.

1. Posts ->> Manage Posts ->> Delivered Posts.

2. Now scroll to the post you want to schedule again.

3. When you move your cursor to the post, the 'Reshare Post' button appears below. Click on it.

   

4. Now select the accounts you want to reshare the post on and schedule them as you wish. If you don't wish to re-share posts individually or immediately, then these features will help you store all the data of your posts:

• Export your posts as a CSV - You can save all of your selected posts under any of the tabs in the form of a CSV and re-schedule them to your social media profiles using our Bulk Scheduling feature.

• Save it as Drafts - To save your published posts as drafts, click on the 'Reshare Post' button and then click on the 'Save as draft' button. The posts will be saved as drafts for you to schedule/share later.

• From the native platform - Go to your social media profile, find the post you wish to re-share and use our Browser Extension to add it to your queue.

How to Delete Published Posts?

There are instances when you might publish one or multiple posts with mistakes. But now you have to go to every single social profile to delete it personally. But Antler App allows users to delete posts that have already been published on some social media platforms.

You can find all published posts in the Delivered tab on the Manage Posts page. When you delete a post from the delivered tab, it will lead to the post being deleted from the platform it had been published on. Any member in a Antler App account who holds the role of Owner, Admin, or Manager will be able to delete a published post. However, some platforms have API restrictions. Hence here is an overview to show you which type of social accounts will let you delete a delivered post from Antler App.

Follow these steps to learn how to delete a published post from Antler App:

1. Go to Posts ->> Manage Posts ->> Delivered tab.

2. When you hover over the post you want to delete, you will be able to see the Delete button.

   

3. Click on the button and give the final permission to delete the post from the account it had been published on.

   

   After this, your post would have been deleted from Antler App as well as the social media tab it had been published on.

   Note: Deleting any delivered post from an account that is in Reconnect or has been deleted from Antler App is not possible.

As mentioned in the beginning, you can edit and reschedule your posts as well as edit and schedule drafts with dates from the Calendar in Antler App. The primary function of the calendar is to get a bird's eye view of your content schedule across all accounts.

Note: The drafts that have been saved with dates are the only drafts visible on the Calendar. The drafts without dates cannot be seen in the Calendar view.

1. To access the Calendar, go to 'Posts' > Calendar.

   

Filter calendar view according to day/week/month

You can filter your calendar to view scheduled posts for particular accounts. You can also filter your calendar by 'Group' or by adding a keyword. Lastly, you can filter the content cards according to their statuses, i.e., whether they are queued posts, delivered posts or with dates.

There are 4 types of Calendar views available. They are:

• List view

• Day-wise view

• Weekly-view

• Monthly-view

  

  Select a view by clicking on the corresponding option.

  To create new posts or drafts from the calendar, all you have to do is click on the date or time slot you want. The post-composer popup will open up. You can easily create and schedule directly from here.

Edit a post or draft from the calendar

Editing a post from the calendar is pretty simple.

1. Just go to the upcoming post or draft and click on it.

2. When the pop-up with the post details appears, just click on the edit icon and edit the content.

   

3. Lastly, click on 'Update' or 'Update Draft' to make the edits you make ready to publish.

Reorder your queued post using the calendar

Instead of going into each post and editing the details, Antler App lets you re-order with just a drag and drop. Using calendar view, you can easily shuffle your posts or drafts by dragging and dropping a post to any date you want to schedule it for.



The calendar view provides you with 4 specified time slots for every hour of the day, on which you can drag and drop your posts. This way, your posts can be rescheduled without you having to specify the new date & time manually.



These granular-time slots are available in the week and day view on the calendar.

Antler App enables social media marketers and businesses to easily customize their Facebook posts by providing advanced options. In this article, we will walk you through

• Various ways to customize your Facebook posts

• Scheduling and publishing Reels on Facebook

• Creating and publishing Facebook Stories

Scheduling a custom Facebook Post with Antler App

Follow these steps to create an advanced Facebook Post:

1. In the Post Composer pop-up, select Facebook and make sure the toggle is on 'Post'. Now you can enter your content in the given field.

2. If you are creating an image post, you can drag and drop the images, upload them from Google Drive, Dropbox, and Box. Or just paste a link in the space and select the default images of your choice.

   

   You can use the stock images available on the Antler App scheduler from the Unsplash integration. Simply click on the "Add media from external source" button and search for a suitable image by typing a term in the given search bar, select the image, and click on "Add Image."

   

3. When you select or upload multiple images for a Facebook post, you can choose to share them as an Album Post or a Carousel Post.

   

   While creating a carousel post, you can add a title and URL for each image and select the right CTA.

   

   Note: In order to share/schedule a carousel post, you must add a description and a target URL for each image. When someone clicks an image in a carousel post, they will be directed to the target URL.

4. You can also tag Facebook accounts in your post. Just type @ and then the name under which the account exists. Or you can select the Facebook handle from the suggestion to add them to your post.

   

5. You can add GIFs to your Facebook posts from the same source where you can get your stock images from. Just click on the "Add media from external source" button and switch to the GIF tab, and you can pick from the options available.

   

6. Antler App has integrated Canva to let you create graphics by yourself. If you already have a Canva account, you can go ahead and log in with your credentials.

   

7. Emojis are a great way to convey emotions with your social media posts. It helps you engage with your audience. With Antler App, you can add emojis to your social media post.

   

8. With Antler App, you can control who sees your post and to whom it will be invisible through Audience Targeting. Click on the 'Preferred Audience' to select the audience type to whom you want to make your post visible, and select the 'Restricted Audience' to whom you don't want your post to be visible.

   

9. Add a clear Call to Action to your organic Facebook Post. Select the right CTA and enter the redirect URL to drive conversions.

   

10. Custom fields can add account-specific information to your post. These snippets of details which go into your content every time you post; you need to save it only once as a Custom field. After that, you can just select that field every time you create a post for that account, and all those details will be added to your post.

11. When you add a link to your post, you can add custom UTM parameters to track it better and see how it performs on the platform.

12. You can add and schedule the First Comment along with your Facebook post or reel to be published from Antler App. You can add links, mention other Facebook pages, or insert hashtags in this comment to increase engagement from the post itself. You can use emojis and custom fields to further customize the post for a specific Facebook page. The character limit for the first comment is 8000.

    

Notes:

• The first comment can be added only when you switch to the Facebook tab from the Original Draft tab while creating a post.

• This first comment will be published only on the Facebook page, even if you have selected accounts from other platforms along with Facebook pages to publish the post on.

Scheduling Reels on Facebook using Antler App

Yes, you can schedule reels on Facebook pages straight from the Antler App scheduler. This can be done the same way you schedule single images, carousels, and multiple posts from the tool. Hence, you can depend on Antler App for all kinds of Facebook content scheduling and publishing.

The reel you want to schedule must be within the following limitations:

• Size - 512 MB or less

• Aspect ratio - 9:16

• Resolution - 540 px X 960 px or more

• Duration - 3 to 90 seconds

Open the post composer in the Antler App tool.

1. Switch from the ‘Original draft’ to the ‘Facebook’ tab.

   

2. Flip the toggle from ‘Post’ to ‘Reel’ on top of the text field.

   

3. Now upload the video. You can select any suitable video from your local device or upload one from Dropbox, Google Drive or Box cloud storage.

   

4. Choose a thumbnail from the options generated by the tool.

   

5. Enter a title for the Reel in the field given below the description field. It should be within 255 characters.

   

6. Add a description for the reel. You can use emojis along with text to elaborate.

7. Select the Facebook page you want to publish it on and schedule the reel.

You can see the preview of the Facebook Reel on the right-hand side of the window and play the video before final scheduling for last-minute checks. You can schedule one reel at a time, keeping in line, you can add captions, use emojis, custom fields and append UTM parameters to schedule and seamlessly publish reels on multiple Facebook pages.

Scheduling Facebook Stories using Antler App

Last but not least, users can also use Antler App to schedule Facebook Stories to be directly published on the platform to multiple accounts. A Facebook Story can include an image and video file. However, one Story can contain only one media file at a time.

Here are the criteria for the media files which can be posted as Facebook Stories:

Image:

• Formats supported are .jpg .jpeg .png, and .webp

• File size should not exceed 4MB

Video:

• Video formats supported are .mp4 .avi* .mov

• Resolution of the video for the Facebook Story should be at least 540 x 960 pixels

• Duration should be between 3 to 90 seconds

• The frame rate of a Facebook Story video must be between 24 to 60 frames per second

Now, let's see how to schedule a Facebook Story.

1. Go to Create Post and switch from “Original Draft” to the Facebook tab.

   

2. Now move the toggle button on top of the description field from Post to Story

   

3. After selecting the post type, upload the media file, be it an image, GIF, or video, from your local device, Dropbox, Google Drive, or Box account. You can also upload images and from Canva or stock image sources within Antler App.

   

   You can edit an image with Antler App’s in-built image editor. You can switch to the Preview tab to see just how the Story will look on Facebook.

   

4. Select the Facebook accounts you want to schedule the Story for from the Accounts.

   

5. Now go to the scheduling options and set the date and time for your Story to be published.

   

   Your Facebook Story is ready to be published on Facebook at your designated date and time.

After Instagram released its API, Antler App enabled users to schedule posts, stories, and reels for business accounts through direct publishing. You can simply create your content and schedule it for posting without any involvement of mobile reminders. For personal profiles, users can schedule posts and stories through mobile reminders.

Now let's see how direct Instagram publishing of posts from business account works:

Connecting your Instagram Business and Creator Account

1. Log into your Antler App account.

2. Click on 'Accounts' > Connect Account > Instagram

   

3. Select ‘Connect Business’ > Log in to your account

Your account is now connected to Antler App.

Scheduling a Post on Professional Accounts

1. Go to ‘Create Post.’

2. Switch to the Instagram tab on the composer.

3. Select Post from the Post/ Story/ Reel toggle.

   

4. Upload your content and compose your post where you can add up to 10 images or one video. You can upload the images or video from either the local device or from the cloud storage accounts of Google Drive, Dropbox, or Box. Customize your content by adding captions, hashtags, image tags, location tags, and first comment. Select the Instagram accounts and then schedule the Post with one of the scheduling options given below the description field.

Now your post or reel will automatically be published on Instagram via direct publishing without any additional steps in between.

Scheduling a Reel or Story on Professional Accounts

1. Go to ‘Create Post.’

2. Switch to the Instagram tab on the composer.

3. Select Reel or Story from the Post/ Story/ Reel toggle.

4. Upload your content and customize it with the options available for each type of post.You can add an audio title, tags, and a custom Reel cover to your Reel.

5. Now select the two publishing options- Direct publishing and Mobile reminders. You can go with either one of them to publish a Reel and Story from an Instagram public profile.

   

6. Select the Instagram accounts and then schedule the Post with one of the scheduling options given below the description field.

Scheduling a Post/Reel/Story from a Personal Profile on Instagram

The process of scheduling a post, Reel, or Story is the same for personal Instagram Profiles. But all the publishing is done through mobile reminders only. Instagram does not allow direct publishing on personal profiles to thrid party tools.

After Meta released its Reels API for external users, Antler App has now enabled users to post Reels straight from the tool to Instagram. You can schedule your Reels for professional profiles i.e., Business and Creator accounts for direct publishing or through mobile reminders.

For Personal profiles, you can't publish Reels directly but use a mobile reminder to complete the process.

This capability of the tool will provide the users with a smoother workflow for scheduling Reels. The flexibility to publish Reels directly and with mobile reminders is an added pro. Hence managing a variety of content for multiple Instagram accounts can be done from a single space.

Here are the things you need to take care of before you go to schedule your Reels:

• The length of the Reel can be anything from 3 seconds to 15 minutes.

• The aspect ratio of the Reel should be between 0.01:1 to 10:1.

• Up to 30 hashtags can be added to the Reel.

If any of these conditions are not satisfied, an error message will appear in the scheduler window accordingly. You will not be able to schedule the Reel until all the parameters are met.

How to publish Reels from Antler App?

Now let's see the steps to follow for scheduling Instagram Reels from the Antler App scheduler:

1. Sign into your Antler App account.

2. Go to “Create Post.”

3. Switch your tab from “Original draft” to “Instagram.”

4. Move the toggle to “Reel.”

   

5. Upload your video file. You can select any suitable video from your local device or upload one from Dropbox, Google Drive or Box cloud storage. A preview of your Reel post will be generated.

6. Add your desired caption and hashtags. You can also add the first comment to your Reel if it is going to be published directly.

7. To further customize your Instagram Reel, you can:

   • Upload a Custom Reel Cover or thumbnail for your Reel.

   • Tag public profiles to your Reel if you are publishing it on a professional profile- Business or Creator.

   • Give any desired audio title to your Reel audio track.

     

8. Now select the mode of publishing you would prefer for your Reel. There are two choices in the case of business accounts, direct publishing and mobile reminder. For Personal accounts, you have to use mobile reminders.

9. Select the required accounts and schedule the Reel with the scheduling option you prefer.

Note: Only one Reel is allowed to be scheduled at a time due to Instagram restrictions.

As per Instagram's revised API's and policies, you can now directly publish Posts, Stories, and Reels for Instagram Business and Creators' accounts and with the Instagram Creator account, you will only be able to view the analytics (or download as per your subscription).

Following are the 6 ways you can customize your Instagram posts:

• Create an image post by uploading graphics directly from Google Drive, Dropbox, Box, or your local computer. You can also add a public URL to upload images or select from the multiple available stock images

• Tag another Instagram account to expand your reach.

• Share a video post to build your audience's trust.

• Use Canva to design graphics by yourself and attach it to your post without leaving Antler App.

• Add Emojis to express your feelings behind your post and connect with your audience.

• Tag location in your posts to reach out to your audience in that area.

• Schedule a First Comment with your Instagram post.

1. Select the type of content you want to create and switch the toggle to one of the three options: Post/Reel/Story. Either upload images from Google Drive, Dropbox, Box, or your local computer. Or just paste a link in the space and select the default images for your choice. You can upload videos from the same source.

   

   You can use the stock images available on the Antler App scheduler from the Unsplash integration. Simply click on the "Add media from external source" button and search for a suitable image by typing a term in the given search bar, select the image, and click on "Add Image".

   

2. You can also tag other Instagram handles on your post. Just type @ and then the name under which the account exists. It'll act as a tag when the post publishes on your Instagram. Refer to the screenshot below.

   

3. To create a video post, click on the "Add Media" icon, and upload the file from your computer. You can also select any suitable video from Dropbox, Google Drive or Box cloud storage.

   

4. Antler App has integrated Canva to let you create graphics by yourself. If you already have a Canva account, then log in with your credentials.

   

5. You can add emotions to your Instagram Post.

   

6. Add location to your Instagram posts to reach out to people in your vicinity. This is a great addition for small businesses that want to promote their products/services in their locality.

   

7. Along with your Instagram post, you can also schedule your First Comment. This is useful if you want to keep your captions clean and push more information, details, and hashtags to your comments. Add your First Comment in the designated text box.

   

   Keep in mind that Instagram allows you to add only up to 30 hashtags. The character count includes both your captions and your comment.

   Last but not least, you can choose the mode of publishing, i.e., direct publishing or mobile reminders. For all types of posts on personal profiles, you have to go with mobile reminders. For Posts on professional profiles, you have only direct publishing available. For Stories and Reels on professional profiles, you can choose between direct publishing and mobile reminders.

   

Customize Your Reel

To further customize your Instagram Reel, you can

1. Upload a custom Reel cover or thumbnail for your Reel.

2. Tag public profiles to your Reel if you are publishing it on a professional profile- Business or Creator.

3. Give any desired audio title to your Reel audio track.

   

Notes:

• Only files with these extensions are allowed: jpg, jpeg, gif, png, mp4, avi, mov.

• The image should have an aspect ratio between 4:5 and 1.91:1 (An aspect ratio describes the ratio between the width and its height.)

• Your video should be of a minimum of 3 seconds and a maximum of 60 seconds for direct publishing on Instagram. If your video doesn't meet this guideline, it'll not let you share through direct publishing. You can schedule those videos through our reminder feature.

• You can share up to 10 images and tag public profiles on all the images.

• You'll only be able to share up to 25 posts for an account in 24 hours using the Direct publishing option to an Instagram Business Account. Natively or through Reminders, the user can post unlimited.

Google Business Profile listing is crucial for businesses of all sizes. Your customers are online and to make your business visible, build credibility, and drive footfalls, you need to have a well-managed GBP listing. With Antler App, you can customize your GBP listing along with managing your content publishing on other social media platforms. In this document, we will explore the different ways to make your GBP listing stand out.

Note: This feature is not available for Individual plan users.

Follow these steps to create an advanced GBP post from your Antler App account.

1. Click on "Posts >> Create Post" in the sidebar menu.

2. In the "Create Post" Pop-up, select GBP and enter the content of your post in the space provided. Add a link along with the post content to create a Link Post.

   

3. If you are creating an image post, you can either upload an image from a local device, your Google Drive, Dropbox, and Box, or paste a link in the space and select the images of your choice.

   

   You can use the stock images available on the Antler App scheduler from the Unsplash integration. Simply click on the "Add media from external source" button and search for a suitable image by typing a term in the given search bar, select the image, and click on "Add Image."

   

   Note: Google Business Profile doesn't allow video post sharing their API.

4. When you click on the Call to Action Button, you can select your call to action text. A new box will appear asking for the link you want to integrate with your Call-To-Action button. Paste your link in the box.

   

5. Create engaging images for your GBP post by yourself through a built-in Canva integration. Just log in with your credentials and attach images that you want to schedule and publish.

   

6. Emojis add emotions and bring clarity to your message. It helps you express the feelings behind your post and engage your audience. With Antler App, you can search and add the right Emoji that go well with your post.

   

7. To add account-specific details to your GBP post, you can use Custom fields. No need to enter the same snippets of details again and again. Just save them as a custom field and add them to a post while scheduling.

8. You can add Custom UTM Parameters to the links you share with your posts. They make tracking your social media campaigns much easier.

   With all these customizations in your grasp, make advanced Google Business Profile posts and bring all those potential customers to your doorstep.

Why use the First Comment?

Because it looks very good and posts appear cleaner. It’s that easy. Really! By putting content/text and hashtags in your first comment, it keeps the image caption clean and clear.

Where to find the First Comment?

You will be able to locate the First Comment in three different tabs:

• Under the "Facebook" tab

  

• Under the "LinkedIn" tab

  

• Under the "Instagram" tab

  

What do I need to take care of while using Instagram's First Comment?

• The total allowed characters in the first comment are 2200.

• The first comment and the caption should not be the same.

• Due to Instagram restrictions, you will be allowed to use a combined total of 30 hashtags in the post caption and first comment. So if you’ve already added 15 hashtags to your post caption, you can add 15 more to your first comment. The account selection will be disabled if the count of hashtags increases beyond the allowed 30.

• Always consider Instagram’s community guidelines when using hashtags. If your first comment contains hashtags that don’t follow Instagram’s guidelines, your first comment won’t be published.

Is this for both Personal and Business accounts?

• The first comment is only for the business accounts of Instagram.

• The first comment is only available with direct publishing.

Is it available on the mobile app?

Sadly, not yet. Only available on the web version.

Is there a Hashtags counter to check the number of hashtags used?

Yes. Antler App offers that feature in both the " Original" tab and the tabs of every platform as well.

Original tab:



Under the "Original" tab, you will only get the know the hashtags used in the create post field. In order to calculate the remaining ones, you need to switch to platform-specific tabs.

Instagram tab:



From under Instagram, Facebook, and LinkedIn tabs, you will be able to see the count of hashtags used in the First Comment as well.

Please note: The other number displayed before the count of hashtags is related to the character count in X (formerly Twitter), as it allows only 280 characters as a limit. Hence, do not confuse it with anything else.

Why cannot I see my First Comment enabled?

As this requires fresh permission, the only way to obtain this is by re-authorizing your Facebook/Instagram Business account.

When you log in and go to Manage Accounts, you will see your Instagram account asking for a reconnect:

Once you click on the Reconnect, you will be asked to permit the first comment. Since you had already granted the rest of the permissions, you will only be asked to allow Antler App to manage comments.

You will be able to see the First Comment on those Instagram Business accounts that are connected with the Facebook profile which you re-authorize afresh. For those profiles, where you have not allowed permissions, you will be prompted through the manage accounts, from the queued posts (where you will find information stating that the first comment will not be published), and from the delivered section (where you will find information stating that the first comment was not be published as the permissions were not granted) Do not worry, you do not have to re-authorize every time, this is just a one-time setup.

My posts are delivered but my First Comment is not

The possible reasons for your post being delivered without the first comment are as under:

• Community guidelines not met.

• Have not re-authorized the profile yet, granting Antler App the access to manage comments on your Instagram account.

To rectify this, please ensure that the community guidelines are followed. Also, the messages of non-delivery of the first comment will be displayed, in case you have not re-authorized your Facebook.

The queued post will have a warning displayed, asking you to re-authorize your account, and will inform you that the first comment will not be published. The delivered tab will show the message that the post was delivered but the first comment was not authorized and hence, the first comment was not delivered. The remedy to this is to re-authorize your account and enable Antler App to manage comments.

How to create a post?

To create a post, you need to connect your social media account(s) from the Connect Account page.

1. Click on 'Posts' -> Create Post from the sidebar menu.

2. Type in the text in the provided box.

   

   The content can be customized for each platform. The Original tab has the base content, switch to the individual platform tabs to edit the text, change images, hashtags, and more. You can also add the First Comment for Instagram by clicking on the comment button in the original tab or using the designated box in the Instagram tab.

3. Choosing an Image:

   • Click on the Add Media icon and choose an image from various options like Google Drive, Box, Dropbox, or an image URL.

   • Alternatively, you can choose an image from the site/blog link you pasted in the text box.

   • You can use the stock images available on the Antler App scheduler from the Unsplash integration.

   Note: If you have entered the URL of a blog/site in the text box, you'll see a preview of all the images from that page. You can upload a maximum of 4 images to go along with one post on Facebook, X (formerly Twitter), and Tumblr.

   Also, if you want to change the image only from the link preview generated, hover over the image and you’ll see a camera icon with a plus symbol on it. Click on it and you’ll be able to upload your own image. This applies to text/link posts for LinkedIn only. For Facebook, X (formerly Twitter), and other social media platforms, the post will be shared according to the o.g. meta tag set on the URL you use in the post.

   
   
   

4. Choosing a video:

   • Click on the Video icon and select a video from your computer.

   • You'll see a preview of your video where you can select a thumbnail from the options provided. (maximum 5 thumbnails will be provided)

   

   Note: The 'Video Title' and 'Content Category' boxes will be available for Facebook posts only.

5. Choosing a GIF:

   • Add GIFs to your posts from the same source where you can get your stock images from. Just click on the "Add media from external source" button and switch to the GIF tab, and you can pick from the options available.

   

   Note: Antler App allows you to select either 4 images or a GIF or a video. You cannot select images, videos, and GIFs together.

6. Select account(s) from which you want to publish the post.

   Note: You will be allowed to schedule tweets to one X (formerly Twitter) account only (at a time). X (formerly Twitter) introduced new guidelines disallowing all third-party apps like Antler App to permit users to share the same post to multiple X (formerly Twitter) accounts at the same time. The new guidelines aim to "prevent people from exploiting several accounts for artificially amplifying a message." You can learn more about the guidelines here.

7. Some ways we can schedule/post posts are:

   • Click on 'Add to Queue' to schedule your post according to your defined time slots.

   • Click on 'Share Now' option to publish the post immediately.

   • Click on 'Share Next' option which will schedule your post at the next time available slot after the time you set it for schedule. For Example: If you are creating a post at 1:09 PM and according to your schedule, there's a time slot at 2:00 PM the post will be scheduled for 2 PM.

   • Click on 'Schedule Post' option to schedule your post for a specific date & time (other than your defined time slots).

   • Click on 'Repeat Post' to repeat this post for the selected account(s) a number of times over a particular time period.

How does the 'Add to Queue' option work for automatic scheduling?

You can assign multiple time slots for each day for each account from the Manage Accounts section.

As per the image, 14 posts are in queue - the first post will be published on Friday at 1:00 p.m; the 2nd post will be published at 10:00 p.m; the 3rd post will be published on Saturday at 3:30 p.m. If there are no posts in the queue after that, the slots in the schedule will remain unused.

How does the 'Schedule Post' option work?

By clicking on the 'Schedule Post' option, you'll see a popup window where you can select the date and time for publishing that post. If you want to repeat this post over a period of time, click on '+ Add Schedule'.

How to Stagger the Posting Times of the Same Post for Different Accounts?

Normally, scheduling the same post for several accounts together leads to the same content being published on all these profiles simultaneously. This might be a problem for a franchise or agency as their posts might appear repetitive across all their profiles. To avoid this repetition, you can use the Stagger Post feature to spread the publishing time of the same post for different accounts uniformerly over an interval.

The Stagger Post toggle appears during the selection of the date and time of scheduling. You can see this button only when you are scheduling the post for more than one account simultaneously.



When you switch the toggle ON from its default OFF position, you will be able to see a dropdown list with a number of time intervals.

You can select a particular time period between 15 minutes and 24 hours. Once you select an interval and click on Schedule, the publishing times of the post across accounts will be spread evenly at regular intervals of time.

Example: If you are scheduling a post for 10 different social accounts and select 1 hour stagger interval, your post will be published on each account at a difference of 6 minutes, starting from the date and time you had originally set. The order of the account for staggering the post publishing will be alphabetically chosen.

How does the 'Repeat Post' option work?

On clicking on the 'Repeat Post' option from the 'Add to Queue' drop-down, a pop-up will appear where you need to select how many times you want your post to be repeated and in how many days. Click on the 'Preview' button to view and edit the date and time of your repeated posts.

As you click on the 'Preview' button, Antler App will calculate the days and time accordingly and show you a schedule. You can customize these dates and times according to your preferences.

Just like Schedule Post, you can publish repeat posts at staggered intervals of time. You can activate the Stagger Post toggle and select the time intervals. In this case, your posts will then be published in a staggered manner and will be repeated at the frequencies you have set up for each account.

Click on the 'Schedule' button to share these repeated posts from your account(s).

1. The Content Library can be accessed from the left menu bar in the Content section.

   

   All the saved contents will be visible in the library dashboard. The content cards most recently created will appear first in the queue.

2. By default, all types of content will be visible, but you can click on Hashtags or Posts to see all the contents of that type.

   

Filters can easily sort out and find the content you want from the Library.

• You can also search the Library for a particular card using keywords.

  

• Filter out all the content cards created by a specific team member.

  

• Sort out the content cards in order of most or least used or when they were last used.

  

• You can select tags to filter out content specific to them.

  

How to Save Content in the Content Library

The Content Library on Antler App lets you save your content into two categories. They are Hashtags & Posts.

You can save any text-based content under the Hashtag category. There are three fields you have to fill in while creating the content. The name of the content, tags with which we can classify it, and the description, which would contain the actual content.

Under the Post category, you can save platform-specific content. You can create the post in the Library under the original draft tab to use it for any platform you want. Or you can create the library post under a specific social media tab to directly schedule it later to the same platform. You can customize posts with hashtags and mentions and add images or videos.

Creating Content Under Hashtags

1. Go to "Content" in the left menu bar and click on "Library."

   

2. Click the "Add New Content" button and select "Add Hashtag."

   

3. The Add Hashtag pop-up will open up. Now you have to fill up the three given fields.

   

   The character limit for the name of the Hashtag is 1000 characters, whereas you can add up to 100 unique tags to the content. Adding the description is mandatory to save the content as it is the main body of the Hashtag. There are character and hashtag counters for the description field.

4. After adding the description, click on "Save" to store the content card in the Library.

   Freshly created Hashtag content cards will appear in the Library first in the content queue. The content's name, description, and tags you've added to it will be readily visible. You can edit or delete this card by clicking on it. The "Edit Hashtag" pop-up will open up where you can make the desired changes.

   

   At the bottom of the edit window, you will see who amongst your team members has last edited that content and at what time.

Creating Posts in Content Library

1. Go to Library from the left-hand menu bar.

2. Go to Add New Content and select "Add Post."

   

3. The Add Post pop-up will appear on the screen. Now fill up the given fields.

   

4. After adding the name and tags to the post, you will see that the content is under the "Original Draft" tab. You can switch to any specific social media platform tab to create a platform-specific asset.

   

5. You can further customize this library post just like any other post created in the content scheduler by adding images or videos, emojis, GIFs, location tags, etc. Creating the content under Facebook, Instagram or LinkedIn would let you add the first comment along with the post.

6. You can even add Hashtag content from the content Library in the Post.

7. Once you are done adding the content, click on "Save".

   Your post will be saved in the Library, and the card will appear in the front of the queue. You can edit or delete this post anytime by clicking on the card. You will be able to see who has edited the content on top of the "Edit Post" pop-up.

Save Posts to Content Library

You can also save posts or drafts to your Content Library directly from your post queues. You no longer need to copy-paste the content of your posts to save for later use. You can go to the relevant list and use the “Save to Library” button to add the item to your library.

From Drafts

To access your drafts, you need to go to the Posts menu in the main menu bar and click on Drafts. From the list of items that appear, you can hover over the draft you want to save and click on the Save to Library button.



From Manage Posts Page

If you want to save readymade posts to your Content Library, you have to go to the Posts menu in the main menu bar and click on the Manage Posts option.

Here you will be able to see all the post lists including:

• Queued Posts

• Unscheduled

• Error

• Delivered

• Pending Review

You can save any post from the above lists to your Content Library. The process for doing so is the same as saving drafts.



Note: If you save a post that has been customized for a platform or account you do not have access to, it will be copied to the Original Draft in the Content Library. This saved post might lose some of the customizations it originally had under the relevant platform tab.

How to Use the Content in the Content Library?

Whenever you save any content in the Content Library for use later, it is readily available for you to add them to create social media posts with minimum effort.

There are two ways to access and add them to your post.

Add items directly from the Library Dashboard

1. Go to the Library and find the content card you want to use.

2. The Add button will appear when you hover over the card.

   

3. Clicking this Add button will open the Create post pop-up, and your content from the Library will be added to the post description field.

   

Add Content From the Library with Add Hashtag & Add Post Options in the Create Post Module

1. Create your post in the Create Post window as you would in Antler App.

2. To add content from the Hashtag category, click the "Add Hashtag" button and select the content you want to add from the drop-down list.

   

3. The content will be appended after the content you have already added to the description field.

   

4. To add a Post from the content Library, click on the "Add Post" button in the create post window.

   

5. Select the post you want to schedule and add it to the Create Post window.

6. Remember, the post content you select from the Library will completely replace any content you had previously added to the Create Post module, discarding the previous content.

   

7. Now, schedule your post.

   Note: When you save any Post to the Library that is created or customized under a specific platform and then add it to the Create Post window, it will reflect under that same platform tab.

For what accounts can I see analytics in the Antler App?

Currently, Antler App provides social media analytics reports for:

• Facebook - Pages

• LinkedIn - Company Pages

• Google Business Profile - Locations

• Instagram - Business Account

How can I view the analytics of an account?

Antler App provides you with a comprehensive view of how your posts have been performing - including the posts that you haven't published using Antler App.

Currently, Antler App provides social media analytics for:

• Facebook - Pages

• LinkedIn - Company Pages

• Google Business Profile - Locations

• Instagram - Business Account

You can get an analysis for your accounts in these pre-defined time periods - 7 days, 15 days, 1 month, 2 months, and 3 months and a customized date range within the frame of 3 months. The timezone is set to PST by default. But you can change* it anytime following the steps here.

* The timezone will remain as PST for Facebook.

To view the analytics of an account:

1. Log into the Antler App panel.

2. Click on 'Analytics'. Then, select the account for which you wish to view the analytics.

   

3. You'll be able to see the analytics for that account.

Even if you delete an account on Antler App, nothing happens to your data. As you connect your account again, analytics will read all the data from your connected account.

What is ‘Overview’ in analytics?

When you view the analytics of an account, you'll be able to see the 'overview' section.

This section gives you a general idea of how your posts for that account have performed. It will capture the data and showcase it here as shared by the respective social media platforms.

What does Google Business Profile analytics include?

Antler App's Google Business Profile analytics reports give you a peek into how people find your business listing on Google, interact with your posts, and act after visiting your listing. You can get insights for selected listings for up to 3 months or any customized time period within that. We give you all the metrics for Google Business Profile according to PST.

Overview

Gives you a general idea of how your posts for the selected location have performed. The information will be based on the duration you select. This means any impressions, reviews, activities, etc., made on your Google Business Page before the selected period will not reflect here.

How do Customers Find Your Business?

Shows a breakdown of all the impressions your page got through Google search or maps. The graph also shows whether those impressions were received on a desktop or mobile device.

Where Do Customers Find Your Business On Google?

Insights show how many customers found you via Google Search or Google Maps within the selected period of time. See the number of views your listing received:



• Listing on Search: Number of customers who found your business via Google Search.

• Listing on Maps: Number of customers who found your business via Google Maps.

Customer Actions



Shows how customers behave after they found your listing on Google. See the types of actions your customers performed when viewing your listing:

• Visit your website: Number of customers who viewed your website.

• Request directions: Number of customers who requested directions to your business.

• Call you: Number of customers who called your business.

Customer Actions- Days of the week

Shows a graphical breakdown of the actions taken on your listing on each day of the week for the selected time period.

Customer Reviews

You will be able to see every review your listing has received within the selected time-period. Check out the dates they were given, the name of the person who wrote them in the specific time period, along with the star rating given to your page. You can check at a glance whether you have responded to a review or not.

What does Facebook analytics include?

Our Facebook Analytics inspect every connected Facebook Page and provides in-depth reports you can access from a single dashboard.

Generate PDFs of these reports, download, email, or schedule them to send to others with a few clicks. Antler App enables you to add your logo and name to these reports and share them with your clients. You can choose to see the data for the last 7 Days, 15 Days, 1 Month, 3 Months, or between any dates within the last 90 days. Only with Facebook can you select a custom date range to view reports.

Analytics for Facebook pages is divided into two sections, which are Pages and Posts

The Page section shows you insights into how your page performs overall, follower growth, impressions, engagement, active fans, etc. The Post section of the Analytics details the type of content you have been posting and how they perform regarding reach and engagement, shares, etc. For video content, including Reels and other videos, you can see the view time as well.

Let us go through each of the above-mentioned sections and the metrics under them one by one.

PAGE ANALYTICS

Here are the elements and related metrics you get to see under the Antler App Facebook analytics Page section.

The Overview

Gives you a general idea of how your posts for the selected Facebook page have performed. The overview shows the following metrics

• Total Page Likes - The unique number of likes your page has received since its inception.

• Page Reach - Number of people who saw content from your page or about your page on their screens.

• Page Engagement - This metric gives the total number of times people interacted with content from your page, which includes likes, comments, and shares.

• Page Clicks - Total number of clicks on your page on any content without generating a story.

• New Fans - The number of new people who liked your page in the selected time period.

• Posts Published - Number of posts published in the time frame selected by you. These include texts, links, images, videos, polls, etc.

Except for total page likes and posts published, every metric under the overview section is given along with the percentage of its change compared to the number in the previous time period. This means that if you opt to see the data for the whole month of January, the analytics will calculate the percentage of increase or decrease in the numbers compared to those in December.

Audience Growth

Audience growth is available just below the overview, and it gives you the number of Likes and Unlikes you have received on your page for the selected time period.

The percentage given under Audience Insights shows the percentage of change in the number of fans (people who liked your page) in the present time period compared to the one previous to it. Meaning the number of page likes in the week of 31st January to 6th February is 0.29% more than the page likes' number from 24th to 30th January.

• Total Page Likes - This refers to the current number of likes your page has had since its inception.

• Net New Likes - This refers to the unique number of new likes added to your net likes in the selected time period.

• Organic Likes - TLikes received on posts that did not have any paid promotion.

• Paid Likes - Likes received on posts with paid promotion.

• Unlikes - Posts that were un-liked by the audience.

Impressions

The metrics tell you the number of times any content from your page appeared on the audiences’ screens. The impressions gotten from organic and paid means are both shown separately. Viral impressions are the percentage of impressions your content gets from people because their friends interacted with it.



According to Facebook Insights, viral reach is a type of organic reach. When people interact with your page by liking, sharing, following, or visiting, content from your page also appears on their friends’ screens.

Impression Insights shows the percentage change in the total number of impressions, comparing the numbers in the selected time period with the previous one. So if you have selected the data for the month of January, it will compare that number to the ones of December, which are stored in the tool's database.

Audience Engagement

Provides you with all the metrics that show how your audience interacted with your posts with some click actions- likes, reactions, comments, and shares or any other type of activity such as answers, claims and check-ins.



You can see the number of times your audience has engaged with your posts in the form of reactions, comments, shares, and other types of actions in the graph.

Engagement Insights gives you the changed percentage in the number of audience engagements received by your page, comparing the numbers of your chosen time period to the one previous to it. In the above screenshot, the engagement numbers for the first week of January are compared to those for the last week of December. And the engagement in the current week has gone up by 128% with respect to the previous week.

Active Fans

Fans refer to all the people who've liked your Page. Active Fans are the number of fans who are active on Facebook at a specific time of the day. Under Fans Online, you can also see the breakdown of the number of active fans each day of the week.

Note: The timings given in Antler App are all in PST. So if you want to find the exact time of your fans' activity, you have to convert these times accordingly.



With the graph, you can see when your audience is the most active and hence, can share content during that time period to get maximum engagement.

Audience Demographic

Provides you with insights about your audience - the number of male, female, and other fans, their age groups, their location, etc. You can also see the percentages of each gender in your audience for the selected time range.



For the specified time period, you can also see the Most Active Commenters, Most Active Likers, and Most Active Sharers.

POST ANALYTICS

Just like the Page analytics, the Post section also starts with the Overview.

The Overview

Overview in the Post section shows us a bird’s-eye view of the most important post performance metrics. Let us go through each one of these metrics one by one:

• Posts Published - This metric gives you the total number of posts that have been posted during the time which you have selected to view the analytics for.

• Post Reactions - This refers to the number of likes or other reactions received on your content that has been published during the selected time period.

• Post Reach - The number of people on whose screens any content from your page has appeared.

• Post Engagement - The number of people who liked, commented, shared, or performed any type of click on the posts published in the specified period of time.

• Post Video Views - Total views on video posts published during the selected time period.

• Post Shares - Total number of times your posts that were published during the selected time period got shared on the platform.

Except for post published and post reactions, every metric under the post overview section is given along with the percentage of its change compared to the number in the previous time period.



This section will give you an overall idea of how your content strategy on Facebook is working out.

Post Type

The details about the post type are given just below the Post overview section, as you can see in the above image. This section represents a graphical view that distinctly points to the number of posts from each content type you have published. If you hover over a particular point on the graph, it will give you the exact numbers as well as the percentage break-up for each type of post. So you can see how many image posts you have published in the chosen time frame or the number of link posts, videos, or text posts you have published.

On the right-hand side corner, you will see the total of each type of content published on your page, along with a percentage change in the total number of posts published in the currently selected time period compared to the previous one.

Median Reach and Engagement

Shows the comparative view for reach and engagement for each type of content you post on your Facebook page. We do this by finding the medians of the reach and engagement for every type of post so they can be compared more sensibly. This pretty much gives us a clear picture of which type of your content is being liked by the audience the most.



Here too, like in the previous section, the percentage of increase or decrease in the total number of posts is shown on the right margin. This helps you envision your content strategy and adjust it according to the dynamic taste of your audience.

Post Performance

Details the reach, engagement rate, reactions, and shares for all your individual posts shared during the specified time period. Along with the aforementioned metrics, you can also see view times for your videos and reels in this section. You can sort this list based on the types of posts.



The engagement rate for each post is calculated by number of people who liked, commented, shared, or performed any type of click on the post as a percentage of the total number of people who saw it. Reshare the best-performing posts right from the analytics dashboard to boost your Facebook engagement and visibility.

Note: Please note that the reposts for Facebook Pages and Instagram Business accounts can only be presented in the PST timezone, as that is a restriction by Facebook.

Popular Hashtags

At the end of the Post section gives a visual representation of some of the most popular hashtags you have used in your content.

How do I download analytics reports?

Antler App provides you with your social media analytics report for a pre-defined time period.

You can get the PDF report in three different ways:

• Download PDF

• Email PDF

• Schedule PDF

Download PDF

1. Log into your Antler App dashboard.

2. Click on 'Analytics' from the side panel.

3. Select a social media platform to view its analytics. Let's suppose you choose Facebook.

4. Click on the 'Download PDF Report' on the top-right-hand side.

   

   You'll get a pop-up that says "Your report is being created. The download will begin shortly."

   

   It will automatically download the PDF file in your browser after a few seconds.

Email PDF

To email PDF, click on the Email PDF button on the top right-hand side.



You will get an option to add an email address to which we'll send the report.

Schedule PDF

You can get the PDF report automatically to your desired email Weekly or Monthly.

To schedule PDF, Click on the Schedule PDF button on the top right-hand side.



You will get an option to schedule a PDF and straight send to your or your client mailbox by Weekly Or Monthly.



If you select Monthly, reports will be sent at 10:00 am PST on the 1st of every month to the emails you have added before clicking on the Schedule Report button.



If you select Weekly, you will get an option to select any one of the days of the week to get the report to the emails you have added before clicking on the Schedule Report button.

How do I email analytics reports?

Antler App provides you with a social media analytics report for a pre-defined time duration. You can easily email these PDF reports to your clients and team members, by following the steps given below:

1. Log in to your Antler App dashboard.

2. Click on 'Analytics' from the side panel.

3. Select a social media platform to view its analytics. Let's suppose you choose Facebook.

4. Click on the Dropdown beside the Download option on the right-hand side.

   

5. Select the Email PDF option from the drop-down.

   

6. Enter the email address of your client or team member in the pop-up.

   

   Click on Send Report and you’re good to go.

How to Create Advanced Reports for Multiple Social Accounts

The analytics and reporting section of Antler App provides in-depth data and insights on the social media accounts of Facebook, Instagram, LinkedIn, and Google Business Profiles connected to it. You can download, email or schedule PDFs of these analytics reports to team members, clients, or other stakeholders.

Users also have the flexibility to manage reports for one account at a time or merge several social media analytics reports into one consolidated analytics report using our Advanced Reports feature. You can select up to 10 social media accounts you wish to include in one report and create, edit, manage, and auto-schedule the combined reports from the same dashboard.

Create a Report for Single or Multiple Accounts

Let us see how you can get started with creating a new report:

1. Go to the Analytics section in the left menu bar and click on Manage Reports.

   

2. From the Manage Reports page, click on Create Report button and select the desired accounts you want to include in your report. Filter the account view by Groups, Teams, Clients, or Platforms. You can select 1 to 10 accounts.

   

3. Now click on Create Report. After the new report has been created, you will be shown the Analytics of the first account selected.

   

The Advanced Report has been created. After these steps, you will be redirected to the ‘Edit Report’ page. The list of accounts shown in the right column will be in the order in which the analytics will appear in the consolidated report.

Manage Reports

You can edit and make changes to these Advanced Reports from the ‘Manage Reports’ page, where you can get a complete view of all your generated reports. You can see the following details of each report on the ‘Manage Reports’ page:

• Report Name

• Number of accounts in each report

• Time period

• Schedule of the report

If you want to edit any of your reports, follow this trail:

Menu bar >> Analytics >> Manage Reports >> Edit icon on the relevant report.

You can also delete an entire report by clicking on the delete icon beside the edit button.

Note: All scheduled reports will be visible on the ‘Manage Reports’ dashboard, Irrespective of whether it is an Advanced Report or a classic one scheduled from the platform-wise analytics section.

You can modify certain details of any report, such as:

1. Rename the report from the automatically generated title from the system. The character limit for the report name is 100 characters.

   

2. Change the order of the accounts in the report by rearranging the current sequence using the drag option.

   

3. You can Add more accounts or Delete the existing ones from the report.

   

4. You can change the effective time period for the reports. You can select any time period from the given options - 7 days, 15 days, 1 month, or 3 months.

   

5. Download the PDF of the report yourself, or send it to others via the Email option.

6. You can also Schedule the PDF report to be sent on a weekly or monthly basis to the designated emails.

   

7. If required, you also have the option to Unschedule an already scheduled report by clicking on the Schedule Report icon and then selecting “Unschedule.”

   

Notes:

• When scheduled on a monthly basis, reports will be sent at 10:00 am PST on the 1st of the next month.

• If scheduled on a weekly basis, the reports will be sent at 10:00 am PST but on the selected day of the week.

• Any report which is currently scheduled to be sent will have an active Schedule icon with a green indicator. One which hasn’t been scheduled will be greyed out.

  

Advanced Reports Access

Advanced Reports are not accessible to every team member of a Antler App account. Here is the summarized view of the access to single-account reports and combined reports.

Owner - They can create as well as access all kinds of reports, irrespective of who created them.

Admin - They, too, can create and access every report as an owner does.

Manager - They can create advanced reports and single account reports, but they can’t view or access merge reports created by any other member of the team.

Content Scheduler and Client - They have no access to the Manage Reports page, but they can still create single account reports from Analytics.

Notes:

• If an account in an Advanced Report gets disconnected/removed from Antler App due to any reason, the analytics of it won't be available in the report.

• If a Manager creates an Advanced Report with accounts A, B, and C and the Admin or Owner takes away access to account B from the Manager, then the analytics data from account B will be omitted from that Advanced Report.

It's worth mentioning that the Manage Reports page and its functionalities are only available for users with Agency plan or above. If you are on a Professional or Small Team plan, you need to update to the higher plans.

What is Social Inbox?

If you handle multiple social media channels such as Facebook Pages, Instagram business profiles, LinkedIn pages, and Google Business profiles, you know how much time and effort it takes to juggle all of them while also actively participating in every conversation on each Page.

Hence, Antler App has come up with a solution - Social Inbox - one inbox for all your conversations. Here you can:

1. Reply to comments on your Facebook Pages and Instagram business profiles.

2. Reply to comments and messages on your Facebook Pages and Instagram business profiles.

3. Reply to posts on your Facebook Pages.

4. Replying to comments on your posts from LinkedIn pages.

5. Replying to questions on your Google Business Profile.

Replying to Facebook Posts, Comments, Messages, and Reviews

All messages and comments received on your Facebook Page can be seen under the Facebook tab available in the Inbox section in your Antler App dashboard. You can also see page reviews left by the audience for a Facebook page if you have enabled the feature on the native platform.

Social Inbox helps you manage these messages, comments, and reviews by letting you access all of them in a single space so you can reply to them in real time. Monitoring page reviews, in particular, can help you gauge the general opinion of your audience about your content, brand, or your overall image.

1. Log into your Antler App account.

2. Click on 'Social Inbox' > Facebook from the side panel.

   

3. This is your Social Inbox for all connected Facebook Pages.

4. Select the Facebook Page of your choice.

   

5. As you click on a Page, in the second fold you'll see a drop-down button 'All'. Click on the drop-down and select a category amongst 'Messages', ‘ Comments’, ‘Posts’, or ‘Reviews.’

   

6. Select a message from the list of conversations and type your reply. If you don't wish to see this item in your inbox anymore, mark it as 'Done.'

   You can view this message under 'Done' anytime.

   

   You will be able to see all your comments, posts, messages, and page reviews from the last 30 days in your Social Inbox.

Notes:

• Currently, you won't be able to add reactions to your comments and posts while using Social Inbox for Facebook Pages.

• You can reply to Facebook comments, posts, and page reviews with images uploaded from your own device, stock images or GIFs from the Unsplash plugin, or by adding emojis along with the text.

Replying to Instagram Comments, and Messages

It's possible to reply to received Instagram messages from Antler App Inbox. First, you'll need to activate the Instagram Direct messages - here's how to do that.

1. Log into your Antler App account.

   

2. This is your Social Inbox for all connected Instagram business profiles.

3. Select the Instagram Business of your choice.

4. As you click on a Page, you'll see a drop-down button 'All' in the second fold. Click on the drop-down and select 'Messages' or 'Comments'.

   

5. Select a message or comment from the list of conversations and type your reply. If you don't wish to see this message or comment in your inbox anymore, mark it as 'Done'. You can view this message under 'Done' anytime.

   Story mentions and replies to Stories are part of Instagram Direct messages. To be able to see them in Antler App, you'll need to activate this feature first.

   You can also send a direct message to the person who commented on your post once. You can send only one direct message via comment due to API limitations. To send more replies to that person, please continue the conversation from messages or add a comment instead.

   

Notes:

• Unfortunately, due to API restrictions, at this time, it's not possible to like an Instagram comment with a 3rd party tool like Antler App.

• You would not be able to reply to comments on ads, and reels

• With the comment, you can reply by text only. You can also add mentions.

• Supports Instagram Direct Messages - Text, Links, Images, Videos, Story Mentions, Story Replies (Text and Quick Reactions).

• These are not supported due to limitations with the API - GIF Story Replies, Stickers, GIFs, Audio.



• As of now, you can reply to messages with text only.

How do I identify messages, comments and posts in the list?

Every comment, post, and message has a small icon on the right-hand side. This icon will help you identify comments, posts, and messages separately.

Moreover, you can also filter comments, messages, and posts separately in the 'All' list. This helps you manage all conversations easily.

What does 'Done' do?

The 'Done' option helps you filter all inactive conversations under a different category. If you have some messages/posts/comments you do not wish to see in your inbox, just mark them as 'Done'.

These messages don't get deleted. You can view them anytime by clicking on 'Done' from the Inbox drop-down menu. You can also move them back into your inbox by clicking on 'Move To Inbox'.

Note: 'Mark as Done' option helps you remove all the inactive conversations (posts/comments/messages) from your inbox and focus on the active conversations. This option applies only to your Social Inbox and hence, the changes don't reflect on your Facebook Page.

How to enable Instagram Direct Messages (DM) & Story mentions from the settings?

To manage your Direct Messages and Story Mentions in Antler App, you’ll need to follow the next two steps. You can also enable it via Facebook Business Suite.

Step 1: Connect Inbox to renew authorizations

The easiest way to make sure you granted us the permissions is to reconnect with your Facebook profile and accept the permissions requested. This will simply renew your token which is necessary for us to retrieve the DMs.

In order to do so, please go to your Antler App Inbox for Instagram, and click on the blue reconnect button.



It will take you to Facebook to authorize. To continue, add a password, and accept the permissions by clicking on Continue.

Note: Make sure you are connected to the right Facebook account to renew your Instagram profiles.

Step 2: Allow access to Messages in the Instagram app

You'll need to enable Allow access to Messages option in the Instagram mobile app:

1. Select the Instagram Business profile

2. Navigate to Settings > Privacy > Messages

3. Toggle on Allow access to Message



You can now receive and send Direct Messages and Story Mentions from the Antler App Inbox for your Instagram Business profile(s).

Note: Repeat the above steps for each Instagram Business profile you’d like to activate the Instagram DMs on.

Enable Instagram Direct Messages and Story mentions through Business Suite.

1. Login to your Facebook. Go to the Facebook Page where your Instagram is linked, and go to Facebook Business Suite.

   

2. Under Facebook Business Suite, you will see a warning message. Click on Get Started.

   

3. You'll be asked to grant the permissions - please proceed by clicking on the Continue button. We need these permissions to be able to retrieve Instagram DMs for your profile.

   

4. Next, it'll redirect you over to Instagram where you need to provide the associated Instagram ID and Password for authentication.

   

   And you're done! You will get the successful message shown below:

   

   Now go to Antler App Social Inbox for Instagram, and click on the reload button to sync the direct messages in your Antler App.

   

How to reply to Comments and Mentions on LinkedIn Posts?

Managing all the comments flooding your LinkedIn pages and monitoring every post that mentions you is a challenging task. But Antler App’s LinkedIn inbox eases it all. Respond to every comment and mention by accessing them from a single space.

The comments and responses made from the Antler App inbox will be visible to the public on the native LinkedIn page. Here’s all that you can do with the inbox:

• Reply to others’ comments

• Filter out and see specific mention-posts

• Add emojis to your replies and comments

• Delete a comment anytime you want

• Delete a post permanently from the page by clicking on the “Delete” icon above the post

You can access all comments and mention posts being made in real-time and also scoop out older ones dating back to 3 months.

Note: The comments which are visible in the inbox will be the ones that were made after that LinkedIn page was connected to the Antler App account.

Here are the steps to access the LinkedIn inbox and reply to comments and respond to posts from Antler App:

1. Log into your Antler App account.

2. Go to the Inbox, then select LinkedIn.

   

3. Select the LinkedIn page you want to see the comments or mention posts from. Apply filter if you want to see 'Comments' or 'Mentions' specifically.

   

4. You will be able to see all comments along with their posts. Select the conversation.

   />

5. Click on the Reply icon below the comment and enter your response.

   

6. To post a new comment on the post, click on the comment icon just below the post and enter your response.

   

   After replying to a particular comment, click on “Move to done.” Doing so will shift and store the thread in a separate tab called Done. Hence this thread will not show up under the Inbox tab.

   Antler App offers social inboxes for other social media platforms as well.

   

Note: Antler App’s LinkedIn inbox is not available for direct messaging or for LinkedIn accounts.